The other day we were finalizing our fall webinar series and were going back and forth as a team on what day and time to offer each session. One person would say a Friday because people say they take less meetings on a Friday, so should be in their offices. Another person said Monday’s because people say they are more likely to absorb information at the start of the work week. It was well into the conversation that one person finally spoke up and said that in scheduling our data webinar, how about we turn to data? Novel idea, so we did.

The data told us something very different but gave us the insights to make a more informed decision. It provided details on the day and time that people are most likely to sign up, actually watch, and ultimately engage in a webinar. And from this, our webinars were marketed for Tuesday at 11am.

Data is all around us, it’s a part of our lives everyday. Unfortunately, like we did above, we very often looked past it and use our assumptions to make decisions. While yes our social cues and assumptions are valuable, data can quite often give us the insights we need to either confirm or change our path.

Most recently my local coffee company stopped offering the type of latte that I was ordered. At first I was frustrated but as a business leader, I had to respect it. Very likely it wasn’t a meeting of assumptions that caused them to delete that off the menu, but rather a team of individuals looking over data that their cash register was spitting out. A menu item not commonly ordered was likely the cause of a slower efficiency rate. It’s one more item for the team to know how to make, for the team member to find in the cash register, and ingredients to order to stock in the store. It all came down to data.

I know what many of you are thinking. All sounds great but I don’t have a cash register. We are a small team with limited time for data or there was never any data tracking before I arrived at this institution or organization. Start today, you can’t afford to not track your data.

Curious where to start? Join our free webinar led by our very own Nicole Hughes next Tuesday…yes, at 11am. Sign up here!

Scott Tayloe
IEP Executive Consultant

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